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PROJECT FUNDS TO SUPPORT LANGHORNE CREEK WINE
A $75,000 grant from the South Australian Government's Regional Project Fund will create a "wine regionalisation model" to develop and test marketing and advertising campaigns that will further brand Langhorne Creek as a South Australian wine region.
The project funds will be supported by in‐kind assistance from Regional Development Australia – Adelaide Hills, Fleurieu and Kangaroo Island, Primary Industry and Resources SA (PIRSA) and the Langhorne Creek Wine Region and will define the regional identity of the Langhorne Creek Wine Region.
Characteristics that distinguish the wine and region will be identified through consumer research to shape a unifying theme appealing to consumers, and form the basis of an industry model for wine regionalization.
Langhorne Creek Wine Industry Council Chair, Heather Webster said "This funding gives the Langhorne Creek Wine Region the opportunity to define market segments and trends for our regional wine products.
"The information that we get from undertaking this project will be used to underpin a unified identity for the Langhorne Creek Wine Region. Additionally the information may be able to be used as a model for other regions."
The fund is managed by the Department of Trade and Economic Development's Office of Small Business and Regional Development.
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